Total UX Re-design of the most popular gaming magazine title website in Germany. Initiated by a UX and SEO audit to investigate key areas for optimisation, progressed through requirements collection and definition, collaborating with key stakeholders across the publishers departments. 

Client workshops & stakeholder liaison

Requirements definition

Information Architecture

Interaction Concept

Art Direction

Replicatable across their titles, an extensive sitemap and various content types, compatible design system for ease of porting content formats to the new design, a broad array of editorial, technical and business stakeholders to satisfy, not to mention a loyal and somewhat fickle daily user-base.

Launched and still online (although somewhat altered from its initial 2016 delivery state). The design was also duplicated across nearly all the Publishers 10+ titles and elements of the online brand development work have been incorporated into the print product.